Explore our case studies
Learn more about our deep experience in B2B market research and across industry verticals.
How Multifamily Rental Owners Choose Paint
The paint and coatings company wanted to understand the needs of multifamily independent rental owners (IROs) when it comes to selecting which paint to use for property maintenance. However, independent rental owners are hard to find as they are typically individuals who own one or two multifamily rental properties, requiring custom recruitment.
What is the Customer Journey for Financial Advisors?
A leading US financial services provider needed a customer journey map of independent financial advisors (IFAs). It wanted to understand how to retain existing clients, as well as target and convert prospective clients in the financial advisory space.
What General Contractors Consider When Buying Paint
A leading paint and coatings company wanted to better understand how much influence General Contractors have on buying decisions for large-scale commercial construction projects. Our years of experience in construction market research helped to inform the design for a customer journey map and needs assessment.