Industry
Fintech Market Research
Fintech companies are critical to the world’s financial infrastructure. Fintech market research helps to direct investments in branding, the customer experience, and new products.
Why Choose Us
Experts in fintech market research
The era of “move fast and break things” is over. Fintech and payments companies have matured into billion-dollar companies that are critical to the world’s financial infrastructure.
Fintech companies developing new solutions need to know how to compete in a crowded and complex market. However, speed of innovation to remain competitive needs to be weighed against the rising cost of fraud and the prevalence of cyberattacks from sophisticated bad actors.
Our fintech market research has guided leading US fintech and payments companies on investments in their brand, the customer experience, and new products that meet customers’ needs. Get clear advice based on insights from real decision-makers.
Deep experience in fintech
Customers are demanding greater personalization and added value from their fintech solutions. Our team is experienced in helping fintech companies, payment providers and credit card companies to understand how to win competitive advantage.
Nuanced understanding of fintech terminology
We have a network of hard-to-reach fintech and payments professionals. This includes professionals in payment cards, payment acceptance and disbursement, fraud management and payment security, payment automation, and cross-border payments.
Trusted by industry leaders
Our insights for fintech and payments companies have helped to differentiate and demonstrate value propositions, shaped product launches and go to market strategies, and directed strategy for rebrands and acquisitions.
audiences
Real insight into fintech and payments
We conduct fintech market research with your target audiences, even the ones that are hard to reach.
Tech and payments professionals
Infrastructure managers, IT consultants, merchants, security analysts, security managers, systems architects, payments processors, product developers.
Cybersecurity professionals
CISOs, cybersecurity managers, cybersecurity directors
Developers and engineers
Full-stack engineers, DevOps engineers, UX designers, AI engineers.
Data analysts
Data scientists, business intelligence analysts, DBAs, case studies
Use Cases
How we support smarter decisions in fintech
Targeting fintech audiences with a go-to-market strategy
A B2B segmentation of a fintech brand’s specific target audience, such as merchants or employer payroll decision-makers, makes your marketing strategy more effective. For each segment identified, our insights show where to focus, what to offer, and how to win. This includes clear recommendations for the product fit, value for money, bundling of services, marketing channels and messaging for each segment. As a result, fintech brands focus their go-to-market strategy on what is most effective with the customers most likely to buy their product.
Planning a fintech marketing strategy and budget
Fintech brands face tough competition and a variety of end clients, making an accurate measure of brand equity critical to marketing. Our B2B brand tracking research measures brand awareness, consideration, preference, and alignment with the most important needs among target audiences as varied as asset managers and small merchants. Marketers use these insights to plan marketing budgets, track ROI of initiatives, and differentiate from the competition where there is the greatest opportunity to do so.
Launching a new fintech product
Before launching a product or price-value bundling, smart fintech brands undertake B2B product development research with key target audiences. Early product testing helps internal teams agree on the product roadmap. Late-stage product testing helps you to assess product-market fit and any changes to the value proposition that would increase uptake with your target audience. It is one of the most effective ways to take the guesswork out of a fintech product launch.
Featured CAse Studies
Our fintech market research experience
“Werk sources challenging and niche audiences with ease.”
Faqs
Fintech market research FAQs
Here are some FAQs about fintech market research
How can IT industry market research help my business?
Fintech market research helps fintech and payments companies to better understand industry trends and evolving customer needs. Often, that includes B2B brand awareness research, competitor benchmarking, product development research, and pricing research that can help them to gain an edge over competitors.
Why is it challenging to conduct fintech market research?
Fintech market research requires a deep familiarity of terminology and processes in technology and financial services. It can also be challenging for market researchers to validate whether a paid respondent is really a CISO or systems architect. It’s very easy for someone who is tech savvy to pass a screening test and take a survey. Some fintech market research companies will recruit fintech and payments decision-makers without specific focus on finding people who make decisions about a specific solution, such as payments fraud or automation. This leads to poor quality data and insights.
How does Werk Insight validate fintech decision-makers?
Werk Insight is a B2B market research agency that validates the identities of fintech and payments professionals using email addresses and only conducts live interviews via telephone and video. This ensures that your decisions are based on the insights of real fintech decision-makers.