Industry
Oil and Gas
Market Research
Oil and gas market research helps oil and gas producers, distributors, refiners and services to understand their target markets and remain competitive in the next energy era.
Why Choose Us
Experts in oil and gas market research
The global shift toward decarbonization, while tempered by rising energy demand, continues to drive long-term strategic decisions for oil and gas companies.
That includes investments in new and emerging sources of low-carbon energy, energy technology solutions, and CCUS. Digital transformation is also rapidly changing every aspect of oil and gas industry, from exploration to refineries.
While navigating these changes is complex, it presents a market opportunity for oil and gas companies. Our oil and gas market research has directed transformative business and marketing strategies for some of the largest oil and gas brands in the US. Get clear advice based on insights from real decision-makers in the oil and gas industry.
Deep experience in oil and gas
Our team understands the full energy value chain from upstream to downstream. We have deep knowledge of R&D, engineering, site management and supply chain professionals.
Trusted by oil and gas leaders
We have delivered tangible insights that have shaped global oil & gas brands, informed product launches, and underpinned long-running customer experience programs.
Nuanced understanding of oil and gas audiences
We are equipped to have strategic interviews with executives and technical conversations with engineers, having studied everything from diesel and food-grade lubricants to niche emulsifiers.
audiences
Real insight into oil and gas
We conduct market research in oil and gas with your target audiences, even the ones that are hard to reach.
Exploration, production & distribution
COOs, operations managers, R&D directors, technical engineers, process engineers, procurement, production supervisors, HSE engineers, site managers, QA leads, supply chain leads and distributors
End users
Commercial energy customers, retail energy customers, fleets, industrial lubricant buyers, and converters
Use Cases
How we support smarter decisions in the oil & gas industry
Targeting oil and gas decision makers
Understanding how the diverse range of audiences across the oil & gas ecosystem evaluate, qualify, and specify products is essential for growth. Our B2B customer journey mapping visualizes the full decision-making journey and identifies key opportunities with decision makers and influencers, from R&D through to procurement. This is supported by oil & gas industry reports that provide additional context on when and why decisions are made.
Growing brand consideration among chemicals buyers
In highly commoditized markets with a smaller customer base like chemicals, brand perception drives attention, engagement and long-term commercial success. B2B brand awareness research measures how your brand is viewed by specifiers and buyers, helping you understand what actions can increase preference, relevance, and trust. Our insights are often tied to broader economic growth trends that influence buying decisions for chemicals.
Defining the price premium for fuel innovation
Pricing decisions in energy and chemical markets are often made with extensive data about expected pricing and the ability to compare and assess value for money. This is not seen in many other industry sectors. Our pricing research uses a range of techniques to best understand what drives willingness to pay, and the corridor of acceptable prices. It includes insight into which new performance or sustainability enhancements drive uptake and optimal profitability.
“Werk transformed our business strategy, and became a necessary seat at the table for business planning.”
Faqs
Learn more about oil and gas market research
Here are some FAQs about oil and gas market research
How can oil and gas market research help my business?
Oil and gas market research helps E&P companies, oil producers, distributors, refiners and services companies to better understand oil and gas industry trends and evolving customer needs. That often includes the customer journey – who makes decisions, where they go for information, and who are trusted sources – and how to optimize value propositions for new products.
What should I look for in an oil and gas market research company?
It can be challenging for oil and gas market research companies to navigate the complex global supply chain and heavily regulated operations pf the oil and gas industry. Oil and gas target markets are also often global and concentrated in relatively few significant customers. It’s important to work with a B2B market research agency with a track record of oil and gas market research that truly understands the nuances of specific industry audiences.
How does Werk Insight conduct oil and gas market research?
We use both quantitative research and qualitative research methods to provide actionable insights for oil and gas brands. Our oil and gas market research provides valuable insights into brand awareness, customer journeys, customer experience, product testing, concept testing, and pricing strategy.
What oil and gas products and services is Werk Insight familiar with?
Werk Insight conducts market research into oil and gas products, including fuels (e.g., diesel and gasoline), industrial gasses, resins (e.g., polyethylene), and lubricants (HDEO, NGEO, food-grade). It also researches lubricant additives, viscosity modifiers, fuels additives, and emulsifiers (SMO, PIBSA, SSO). In terms of oil and gas services, Werk Insight conducts research into pipeline services and oil and gas software (e.g., maintenance and risk management).