Industry
Construction Market Research
Our construction market research helps some of the largest construction and building materials companies in the U.S. to seize market opportunities.
Why Choose Us
Experts in construction industry market research
There are several major trends shaping the future of the construction and design industry. From advancements in sustainable materials to AI-powered design, skilled trade shortages to changing codes.
This creates fresh challenges suppliers in the construction industry. They need to keep up in a changing environment and find new ways to innovate.
Our construction market research informs product launches, business strategy, brand marketing and customer experience. Our insights have helped some of the leading construction materials companies and building product manufacturers in North America. Get clear advice based on insights from real decision-makers in the construction industry.
Deep experience in construction
We are familiar with the ins and outs of industry certifications, from GreenGuard to LEED. We understand the difference between Basis of Design specifications and proprietary ones. We know how fastener decisions are made by tradespeople.
Nuanced understanding of construction audiences
We have a network of hard-to-reach construction audiences, from architects to general contractors. We are comfortable talking to a project manager one day and a skilled tradesman the next.
Trusted by industry leaders to answer tough questions
Our insights have shaped business plans, marketing strategy and product launches for building product manufacturers, tool manufacturers, construction software firms, and leading construction associations.
Audiences
Real insight into the construction industry
We specialize in conducting research with hard-to-reach construction audiences.
Specification and Design
Architects, specifiers, specialist designers (e.g., lighting designer, interior designer), and consultants (e.g., roofing consultants, building enclosure consultants).
Project Management and Development
Developers, engineers, remodelers, general contractors, builders, and end clients (e.g., homeowners).
Skilled Trades
Carpenters, electricians, framers, glaziers, HVAC, insulation contractors, masons, metalworkers, painters, plumbers, roofers, and window/siding contractors.
Industry Suppliers
Equipment rental, distributors, and wholesalers.
Use Cases
How we support smarter decisions in the construction industry
Construction Buyer Journey Mapping
It is essential to understand how different groups of customers in the construction industry decide which product to purchase. Our B2B customer journey mapping helps brands to visualize the full path to purchase. It identifies key opportunities to better meet the needs of customers. This is supported by construction industry reports that provide additional context on when and why decisions are made across the lifecycle of a project.
Construction Brand Perception
In a crowded market, how your brand is perceived drives long-term commercial success. We use brand awareness research to see how your brand is seen by both specifiers and end-users. This helps you understand what steps you can take to improve preference, relevance, and trust in your brand. Insights here are often tied to broader economic growth trends that influence buying decisions.
Architect Needs Awareness
Architects and design professionals are often early influencers in product decisions. Our customer needs assessment research uncovers their specific needs around function, form, sustainability, and performance. These findings are important because of new technologies like AI design and digital construction tools. These tools are changing how construction projects are created and planned. They also inform strategic construction investment decisions that drive innovation.
Building Materials Product Specification
Getting your product into a spec is half the battle in the construction industry. Through product development research, we explore how materials are evaluated and selected, especially by those shaping specifications. This covers various factors, including:
- How certification standards affect decisions
- The preferred formats for projects
- How spending trends in construction can change priorities in both the commercial and residential sectors
Featured CAse Studies
Our construction industry experience
“Werk Insight has a wealth of expertise, and their team of professionals demonstrates a thorough understanding of the construction industry”
Faqs
Learn more about construction industry market research
Here are some FAQs about our services.
How can construction industry market research help my business?
Innovation in sustainable materials, AI-powered design, skilled trade shortages, and changing codes are rapidly shaping the construction industry of tomorrow. This presents fresh challenges in keeping up with changing requirements and finding novel ways to innovate. Market research helps construction industry suppliers and building materials companies to stay ahead in a competitive and evolving market.
What should I look for in a construction market research firm?
It is challenging for market researchers to navigate the construction industry. Decisions for construction projects are influenced by many groups over time, from specifiers to GCs, and clients to sub-contractors. It is easy for critical insights to be missed or misunderstood. That’s why it’s important to work with a leading B2B market research agency that has experience in residential and commercial construction market data.
How does Werk Insight conduct market research on the construction industry?
We use both quantitative research and qualitative research methods to provide actionable insights on the construction industry. This includes focus groups, on-site research and product demonstrations, as well as quantitative surveys. Our construction market research reports provide valuable insights into market dynamics, industry trends, customer needs, customer journeys, brand equity, customer experience, product testing, concept testing, and pricing.
How do you reach construction audiences?
Werk Insight only uses CATI or video interviews with validated respondents. We do not source research participants from online survey panels. Validating the participant’s identity makes sure that they are a real decision maker in the construction industry. This makes sure that the data is high quality, leading to valuable insights that have a greater impact on your business.
What building and construction materials are Werk Insight familiar with?
Werk Insight, a B2B market research company, conducts construction market research for building materials companies on
- Adhesives & sealants
- The building envelope (exterior facades, curtain wall, framing systems, architectural glass)
- Doors
- Elevators
- Hand tools
- Interiors (kitchen surfaces)
- Paint & coatings (interior, exterior)
- Power tools (drills, framing nailers)
- Roofing (shingles, TPO, EPDM)
- Siding and trim
- Software (specification software, BIM, CAD, ERPs, project management software)
- Structural materials (wood, cement, steel)
- Windows
What insights can building materials consulting provide?
Building materials consulting provides actionable insights into critical business decisions. Based on qualitative research and quantitative research, we offer clear advice to building products companies. This includes recommendations for improvements to the customer experience, product development, and go-to-market strategies. Our research has directed millions of dollars in investment in the construction industry to date.
What are the key trends shaping the construction industry outlook for 2025 and beyond?
The construction industry outlook is influenced by key factors, such as the development of new technologies like AI-based design tools, modular building methods, and digital twins. Alongside these innovations, increased construction spending in infrastructure and green building projects continues to drive transformation across commercial and residential sectors.
How do construction industry reports help businesses plan for future investment?
Construction industry reports offer detailed insights into market demand, labor trends, and regional activity. They help firms anticipate shifts and inform strategic planning. These reports are particularly useful when evaluating construction investment opportunities tied to long-term economic growth. However, they often lack the perspective of the end user.
Primary research offers valuable insights into the motivations, attitudes, and perceptions influencing demand, market trends, and future forecasts. Collecting insights from decision-makers across the construction value chain helps businesses make more informed strategic decisions.
What geographic markets can you research?
We reach construction and building materials audiences across North America. This includes structured interviews and onsite observations in local markets, including Canada, the North East, Midwest, South East, South West, West Coast and PNW. Beyond the US and Canada, we are experienced in conducting large-scale market research studies in multiple markets worldwide.
How much do your services cost?
The cost of our market research services varies. We create a custom scope of work and budget for every project. It is based on the complexity of the research study and sample recruitment costs. Thanks to efficiencies in our research processes, the cost of our services is competitive with other B2B market research companies.