Explore our case studies
Learn more about our deep experience in B2B market research and across industry verticals.
Sizing up the market opportunity for cordless power tools
The manufacturer needed to know the “why” behind cordless power tool use across different types of pros, applications, situations, and markets. It needed a B2B market research agency with experience in manufacturing market research to conduct a more comprehensive and consistent market opportunity study.
Building materials manufacturer optimizes its contractor loyalty program
A leading building materials manufacturer needed to refine its contractor loyalty program. It faced stiff competition for commercial contractor share of installations. The manufacturer needed a B2B market research agency with experience in manufacturing market research to create a customer journey map of its contractor loyalty program.
US construction company designs a new product development process
The US construction materials company was directing millions in investments for research and development across its product lines. Recognizing that it needed to be more purposeful in its product research and development, it wanted to align its internal stakeholders on a 5-year innovation roadmap.
B2B website optimization generates sales leads for manufacturer
A building products manufacturer needed guidance on how to optimize a new B2B website design for different professional audiences. It needed a B2B market research company experienced in manufacturing market research to design an effective concept testing study for its new B2B website.