Industry
Facility Maintenance
and Operations Market Research
Our facility maintenance and operations research helps the world’s largest MRO brands and their suppliers to meet challenges and take advantage of market opportunities.
Why Choose Us
Experts in facility maintenance and operations research
What will the building of tomorrow look like? And, more importantly, how will it be maintained?
Smart building technology, energy efficiency initiatives and large-scale changes in usage are shaping how buildings are maintained and operated. While navigating these changes is complex, it presents a market opportunity for facility maintenance and operations companies.
Our facility maintenance and operations research has guided leading MRO brands and their suppliers on investments in brand marketing, the customer experience, and new products that meet customers’ needs. Get clear advice based on insights from real MRO decision-makers.
Deep experience in MRO market research
Through countless conversations with MRO decision-makers, we are familiar with all facets of facility maintenance and operations, from the path-to-purchase for cleaning agents used in healthcare to how HSE software is used in critical infrastructure.
Nuanced understanding of MRO audiences
We have a network of hard-to-reach MRO audiences, from facility managers to procurement leads, all the way out to maintenance contractors keeping elevators and international pipelines running.
Trusted by MRO industry leaders
We’ve conducted MRO market research for distributors, product manufacturers and maintenance service companies. Our insights that have shaped product launches, go-to-market strategies, loyalty programs, brand development and acquisitions.
audiences
Real insight into facility maintenance and operations
We conduct facility maintenance market research with your target audiences, even the ones that are hard to reach.
Facility management
Facility manager, property managers, community managers, procurement leads, procurement specialists
Facility operations
Site managers, plant managers, safety engineers, maintenance supervisors, janitors, custodians, IT professionals, HSE professionals
Use Cases
How we support smarter decisions in facility maintenance and operations
Targeting MRO decision-makers with a go-to-market strategy
A B2B segmentation of a target audience, such as MRO decision makers across verticals from government to multifamily, makes your marketing strategy more effective. For each segment identified, our insights show where to focus, what to offer, and how to win. This includes clear recommendations for the product fit, value for money, bundling of services, marketing channels and messaging for each segment. As a result, MRO brands focus their go-to-market strategy on what is most effective with the customers most likely to buy their product.
Marketing strategy and budget for multifamily residential MRO
Multifamily residential businesses are diverse and complex in their decision-making. Million-dollar decisions about maintenance products and services are made at the intersection between central and site levels, with distributor influence in the middle. An accurate measure of brand equity is the cornerstone of marketing for brands serving multifamily organizations.
Our B2B brand tracking research tracks brand awareness, consideration, preference, and alignment with the most important needs among target audiences across locations, types and sizes of organization. Marketers use these insights to plan market budgets, track ROI of initiatives and differentiate from the competition where there is the greatest opportunity to do so.
Launching an education maintenance product
Before taking a new service or product to market, many brands that innovate in maintenance solutions for the education sector undertake product development research with key target audiences.
Early product testing helps internal teams agree on the product roadmap. Late-stage product testing helps you to assess product-market fit and any changes to the value proposition that would increase uptake with your target audience. It is one of the most effective ways to take the guesswork out of an MRO product launch in the highly budget-conscious and often procurement-driven world of education facility purchasing.
Featured CAse Studies
Our MRO market research experience
“It’s impossible to replicate this depth of experience and insights.”
Faqs
MRO market research FAQs
Here are some FAQs about MRO market research.
How can MRO market research help my business?
Smart building technology, energy efficiency initiatives and large-scale changes in usage are shaping how buildings are maintained and operated. While navigating these changes is complex, it presents a market opportunity for facility maintenance and operations companies. Market research helps MRO suppliers to stay ahead in a competitive and evolving market.
What should I look for in a MRO market research firm?
It is challenging for market researchers to navigate the facility management and operations industry. Decisions about facility maintenance and operations are influenced by many groups over time, and decision-makers can be hard to reach. It is easy for critical insights to be missed or misunderstood. That’s why it’s important to work with a B2B market research agency that has experience in MRO industry market research and understands the nuances.
How does Werk Insight conduct market research on facility maintenance and operations?
We use both quantitative research and qualitative research methods to provide actionable insights on facility maintenance and operations. This includes focus groups, on-site research and product demonstrations, as well as quantitative surveys. Our MRO market research provides valuable insights into market dynamics, customer needs, customer journeys, brand equity, customer experience, product testing, concept testing, and pricing strategy.
What MRO products and services are Werk Insight familiar with?
Werk Insight conducts market research on appliances (refrigerators, small appliances, microwaves), building access solutions, certification & training services, cleaning products (surface cleaners, heavy-duty surface cleaners, mops), consumables (hand towels, soaps), dispensers (soap / paper), document destruction (shredding, on/off-site), electrical (switches, controls, bulbs), furniture (contract furniture, doors, cabinets), HVAC (air filters), industrial cleaning services, lighting (light bulbs, LED), managed facility services, paint and coatings (paint, brushes, primer, staining products), plumbing (pop-up assemblies, pipes, fittings), PPE (headwear, eyewear, protective gloves, disinfectant), safety & Compliance solutions, and safety technology (risk management software, sensors).