Industry
Financial Services
Market Research
Financial services market research helps you to understand how emerging trends in technology, asset allocation and demographics are shaping the needs of your customers.
Why CHoose Us
Experts in financial services market research
The greatest wealth transfer in history will see Gen X, Millennials and Gen Z inherit $84 trillion in assets over the next 20 years.
That money will be saved and invested very differently in comparison to the last 20 years. The emergence of new financial technology – from blockchain to trading apps – is already revolutionizing public markets and the end-user experience, while money is also flooding into alternative asset classes, such as private credit.
For financial services companies, that is creating an urgent need to adapt to meet rapidly evolving customer demand. Our financial services market research has directed transformative business and marketing strategies for some of the largest financial services brands in the US. Get clear advice based on insights from real decision-makers.
Deep experience in financial market research
From financial technology revolutionizing public markets to the growth of alternative assets, the financial services landscape is rapidly changing. Through conversations with decision-makers, we understand how financial services companies need to meet evolving customer expectations.
Nuanced understanding of financial services audiences
Our network of hard-to-reach financial services audiences covers banks, credit unions, wealth managers, asset managers, financial advisors, PE firms and brokerages. We’re as comfortable talking to a CIO as an individual investor.
Trusted by industry leaders to answer tough questions
We’ve conducted financial services market research for banks, asset managers, insurance companies, brokerages, financial data providers, and financial software companies.
audiences
Real insight into financial services
We conduct financial services marketing research with your target audiences, even the ones that are hard to reach.
Investment professionals
Analysts, asset managers, wealth managers, fund managers, financial advisors, investment brokers, plan sponsors, and traders.
End consumers
Individual investors, insurance policy holders, 401k participants, retirees, small business owners
Operations
Business owners, risk and compliance, product, IT managers, market analysts, marketing, strategy, insurance and underwriting professionals
Use Cases
How we support smarter decisions in financial services
Marketing strategy and budget for financial services companies
There is no shortage of options in financial services, from insurance to funds, so an accurate measure of brand equity is critical to marketing in this sector. Our B2B brand tracking research measures brand awareness, consideration, preference, and alignment with the most important needs among financial audiences over time, from plan sponsors to individual investors. Marketers use these insights to plan market budgets, track ROI of initiatives and differentiate their brand from the competition.
Launching a new financial product
Before taking a new product or service to market, smart financial services brands undertake B2B product development research with key target audiences, whether that’s financial advisors or institutional investors. Early product testing helps your internal teams agree on the product roadmap. Late-stage product testing helps you to assess product-market fit and any changes to the value proposition that would increase up take with your target audience. It is one of the most effective ways to take the guesswork out of a financial product launch.
Targeting financial advisors with a go-to-market strategy
Financial advisors are important for driving awareness and uptake of investment products among financial services customers. B2B segmentation research of the financial advisor market helps financial services companies to elevate their marketing strategy for investment products. It defines where to focus, what to offer and how to win. This includes clear recommendations for the product fit, value for money, bundling of services, marketing channels and messaging for each segment. As a result, financial services companies focus their go-to-market strategy on what is most effective for their best-fit financial advisor prospects.
Improving customer experience in financial services
B2B customer experience research helps financial services companies to understand the primary pain points and opportunities to delight customers, whether that is institutional investors, financial advisors, or small business owners. Our research insights provide clear guidance on how to improve the customer experience in financial services organizations.
Finance industry customer journey
Understanding how the diverse range of audiences across the financial services ecosystem evaluate products and make decisions is essential for growth. Whether it is the customer journey in banking, wealth management or investment management, our B2B customer journey mapping visualizes the full finance industry customer journey and identifies key opportunities with financial decision-makers.
Featured CAse Studies
Our experience in financial services market research
“Werk sources challenging and niche audiences with ease.”
Faqs
Financial services market research FAQs
Here are some FAQs about market research in financial services.
How can financial services market research help my business?
Market research helps financial services companies to stay ahead in a competitive and evolving financial marketplace. That often includes the B2B customer journey – who makes decisions, where they go for information, and who are trusted sources – and how to optimize value propositions for new products and concepts.
What should I look for in a financial services market research firm?
It is challenging for market researchers to navigate complex, heavily regulated industries like financial services. Often, B2B market research companies are targeting a small universe of highly compensated or wealthy individuals who are unlikely to fill out an online survey. The breadth of financial product offerings and their complexity can also make it difficult for market researchers to understand the nuances and dive down into the details. It’s important to work with a B2B market research agency that understands the technical nuances of financial products, who the target audience is, and how to reach them.
How does Werk Insight conduct financial services market research?
We use both quantitative research and qualitative research methods to provide actionable insights for financial services companies. Our financial market research provides valuable insights into B2B brand awareness, customer journey maps, customer experience, product testing, concept testing, and pricing strategy.
What retail products is Werk Insight familiar with?
Werk Insight conducts financial market research on a wide range of banking, investment and retirement solutions targeted toward retail investors and consumers. This includes 401k retirement accounts, 403(b) retirement accounts, pension plans, traditional IRAs, Roth IRAs, Simple IRAs, savings accounts, brokerage accounts, 529s, HSAs and credit cards. We also conduct research on retail investments, including equities, bonds, mutual funds and ETFs.
What institutional asset classes is Werk Insight familiar with?
Werk Insight conducts market research for institutional asset managers and their solutions providers across equities, fixed income, mutual funds, ETFs, private equity, private credit / private debt, hedge funds, infrastructure, commercial real estate, residential real estate, and asset-backed securities.
What insurance products is Werk Insight familiar with?
Werk Insight conducts market research for business insurance, life insurance, auto insurance, home insurance, health insurance, umbrella insurance, and disability insurance policies.
What technology and solutions is Werk Insight familiar with?
Werk Insight conducts financial services market research for providers of trading software, regulatory and compliance software, data & analytics software, risk management software, fintech solutions, and portfolio reporting & analytics, among others.