Explore our case studies
Learn more about our deep experience in B2B market research and across industry verticals.
Why Commercial Fleet Managers Rent Trucks
A logistics company wanted to assess why commercial fleet managers rent Class 3-8 trucks, and how the factors that drive those decisions differ from one company to another. The niche audience meant that it needed a B2B market research agency with a deep understanding of transportation market research who could reach commercial fleet managers that rent trucks.
How Deck Building Contractors Choose Tools
A tool manufacturer wanted to evaluate the market opportunity for its products among deck building contractors. It needed to gain an understanding of different contractors’ needs and how they make decisions through a B2B segmentation study, including on-site ethnographic interviews with deck builders.
A Roadmap for the US Metalworking Market Opportunity
A manufacturing company wanted to assess the US metalworking market opportunity. It needed a segmentation study that would be used to inform its product roadmap, strategic investments and distributor strategy in the US metalworking market over a 5-year horizon.