Explore our case studies
Learn more about our deep experience in B2B market research and across industry verticals.
Wholesale Distributor Consolidates Facility MRO Brands
A wholesale distributor was consolidating several MRO brands in its portfolio under its umbrella brand name. It wanted to measure ROI and guide brand strategy by capturing a robust brand health benchmark among facility maintenance and operations decision-makers across six industry verticals.
Financial Market Data Provider Measures Impact of Brand Campaign
A financial market data company needed a brand equity tracker to measure the impact of a new brand campaign. This included tracking brand funnel metrics such as awareness, consideration, usage, and associations. It was important that the research maintained trackability over multiple waves for it to be effective.
IT Firm Tracks Brand Equity for New Consultancy Services
An IT company was looking to establish its position offering cybersecurity consultancy services. It needed brand tracking research to measure and track its positioning, perceptions, and equity in the market.