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Rebecca Nye 5/7/25 Rebecca Nye 5/7/25

Fintech Company Launches New Product for Large Financial Institutions

A fintech company was planning to launch a new financial data product targeted toward large financial institutions managing over $100 million in AUM. However, it was struggling to communicate the value proposition in a way that was succinct and impactful with its target audience.

Rebecca Nye 4/30/25 Rebecca Nye 4/30/25

Card Issuer Tests User Experience for Fuel Card Applications

A card issuer needed to evaluate its online credit application process with fleet managers in three European markets: Belgium, the Netherlands and France. It wanted to know if the application process was clear and well-designed in each local market, as well as the needs of fleet decision-makers applying for fuel cards.

Rebecca Nye 4/23/25 Rebecca Nye 4/23/25

Financial Market Data Provider Measures Impact of Brand Campaign

A financial market data company needed a brand equity tracker to measure the impact of a new brand campaign. This included tracking brand funnel metrics such as awareness, consideration, usage, and associations. It was important that the research maintained trackability over multiple waves for it to be effective.