Explore our case studies
Learn more about our deep experience in B2B market research and across industry verticals.
US Manufacturer Weighs Consolidating Acquired Brands
A US manufacturing company needed a brand awareness assessment to assess whether it should consolidate its acquired sub-brands. The manufacturer wanted to understand the competitive value for its acquired companies, as well as the opportunities and risks of rebranding them.
North American Manufacturer Acquires European Company
A leading North American industrial manufacturer needed brand equity research to inform its acquisition strategy. This would be used to inform the price point for an acquisition offer. Given the speed of the acquisition process, the research needed to be completed in a short timeframe.