Werk Insight Adds Research Director
January 2, 2025, Nashville TN - Werk Insight, a B2B market research company, today expands its research team with the appointment of Mark Tuinstra as Research Director. Mark brings 25 years of experience in delivering market research to B2B companies. He is based in New York City and his first day at the Company is January 2.
“Mark is an experienced market researcher who will bolster the seniority and expertise of our team,” said Nik Werk, Managing Director and founder of Werk Insight. “Having seen the genuine need from clients for a market research company that ‘gets’ B2B, we’re continuing to build an outstanding team of B2B researchers who have the technical understanding required to answer their complex questions.”
Mark's career spans producing B2C and B2B research for well-known global research agencies, including Kantar and Radius, as well as one of Canada’s leading news media institutions, The Globe and Mail. Prior to joining Werk Insight, Mark was a Senior Account Director at B2B International where he led market research projects across B2B industries. He has a BA in Communications from the University of Michigan and an MBA from the University of Illinois Chicago.
About Werk Insight
Werk Insight is a full-service B2B market research company. Nik Werk founded the Company in 2021 there is a better way to do B2B research; one that gives clients greater confidence in critical business decisions. It offers a wide range of market research solutions to B2B companies, including needs assessments, brand trackers, customer experience programs, customer journey mapping, market assessments, and market segmentations. Werk Insight’s team of experienced B2B market researchers is based remotely across the United States. The Company is privately owned and headquartered in Nashville, Tennessee.
Media Contact
Becky Nye
Marketing & Operations Lead, Werk Insight
Email: inquiry@werkinsight.com