Explore our case studies
Learn more about our deep experience in B2B market research and across industry verticals.
Software company grows its brand awareness in competitive market
A software company had ambitious growth targets in an emerging market category. However, it was struggling to stand out against a diverse array of competitors. It needed a clear grasp of the needs of its customers and how to increase sales.
North American manufacturer acquires European company
A leading North American industrial manufacturer needed brand equity research to inform its acquisition strategy. This would be used to inform the price point for an acquisition offer. Given the speed of the acquisition process, the research needed to be completed in a short timeframe.