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Professional Association Sets Price Point for Study Materials
The professional association wanted to know the most effective way to bundle and price its newly digitalized license study materials. With a long legacy in a different format, and varied competition with different offerings, there was no benchmark for how to set the price, or how best to take it to market.
B2B Website Optimization Generates Sales Leads for Manufacturer
A building products manufacturer received poor feedback on its B2B website user experience. The clunky design was causing it to lose sales leads, and it was under pressure to make improvements. Having hired a marketing agency to build a better B2B website, the manufacturer wanted to have confidence that the new site would be effective in improving UX and lead generation.