Industry
Manufacturing Market Research
US manufacturing is experiencing a rapid transformation. Our manufacturing market research helps you to navigate complex industry trends and get ahead of the competition.
Why CHoose Us
Experts in manufacturing market research
Manufacturers of the future are focused on building sustainable and resilient businesses.
Industry leaders are investing in digital transformation – from smart factories to digital twins – to improve efficiency and enhance maintenance. Shortages in skilled labor are also driving the adoption of advanced robotics and the automation of increasingly complex and varied tasks.
In this complex market environment, our market research guides leading North American manufacturers on how to risk-proof their organization and get ahead of the competition. Get clear advice based on insights from real decision-makers.
Deep experience in industrial market research
Through countless conversations with decision-makers, we are familiar with how the US manufacturing landscape is changing. From smart factories to the adoption of advanced robotics, manufacturers are focused on building future-proof businesses.
Nuanced understanding of manufacturing audiences
We have a network of hard-to-reach manufacturing audiences, built on deep industry relationships. Whether your focus is onsite managers or senior executives, we can reach and interview them with confidence.
Trusted by industry leaders
We bring experience in conducting research across the spectrum of manufacturing, from industrial pumps to consumer electronics. Our insights have shaped product launches, go-to-market strategies, loyalty programs, brand development and acquisitions.
AUDIENCES
Real insight into manufacturing
We conduct industrial market research with your target audiences, even the ones that are hard to reach.
Design & specification
Architects, specifiers, designers and procurement professionals
Suppliers
Retailers, wholesalers, supply chain leads and managers
Operations
Contractors, operations managers, chief operations officers, MRO decision-makers, maintenance leads and managers, site managers, and fleet managers
Use Cases
How we support smarter decisions in the manufacturing industry
Growing brand consideration among B2B buyers
In a crowded market, brand perception drives attention, engagement and long-term commercial success. An effective B2B manufacturing marketing strategy based on research insights elevates manufacturing brands above commoditization and sameness. Using B2B brand awareness research, we measure how your brand is viewed by distributors, buyers and installers, helping you understand where you stand—and what actions can increase preference, relevance, and trust. Insights here are often tied to broader manufacturing industry trends that influence buying decisions.
Using competitive differentiation to elevate brand strategy
Successful manufacturing brands build their strategy from their target audience’s reality. Perception often differs from product field tests, and brand associations can take a long time to shift. By benchmarking against competitors, we help you to understand how decision-makers see the performance of your brand and its value-for-money. These insights optimize your B2B manufacturing marketing plan, focus R&D, and generate competitive claims where advantages are identified.
Targeting distributors with a go-to-market strategy
Distributors have a high level of influence on over whether industrial products like MRO or building materials are commercially successful. It’s therefore important to understand how to get stocked and recommended by distributors. A B2B segmentation study of the distributor market gives clear insight into how to balance manufacturing marketing and sales efforts between central decision-makers, such as negotiations and rebates, and market-level decision-makers in stores and branches. It also tells you how to win market share most effectively when competing for shelf-space, attention and recommendations.
Featured CAse Studies
Our industrial market research experience
“Werk transformed our business strategy, and became a necessary seat at the table for business planning.”
Faqs
Manufacturing market research FAQs
Here are some FAQs about manufacturing market research
How can industrial market research help my business?
Industrial market research helps manufacturers, distributors, wholesalers and industrial automation software brands to better understand industry trends and evolving customer needs. That often includes the customer journey – who makes decisions, where they go for information, and who are trusted sources – and how to optimize value propositions for new products and concepts.
What should I look for in an industrial market research company?
It can be challenging for industrial market research companies to navigate the complex network of decision makers in manufacturing. Major decisions on significant investments can be made by a small group of individuals at different locations and levels of an organization. Often, those decision makers are heavily involved in the manufacturing process and are rarely sitting at a desk, which makes them less likely to respond to surveys. And when you do get hold of them, they have little time for people who don’t understand the ins and outs of their industry. It’s important to work with a B2B market research agency with a track record of manufacturing research that truly understands the nuances of specific industry audiences.
How does Werk Insight conduct manufacturing market research?
We use both quantitative research and qualitative research methods to provide actionable insights for manufacturers, distributors, wholesalers and industrial automation software brands. Our industrial market research provides valuable insights into brand awareness, customer journeys, customer experience, product testing, concept testing, and pricing strategy.
What manufacturing products is Werk Insight familiar with?
Werk Insight conducts industrial market research on a wide range of manufacturing products and materials. This includes adhesives, sealants, automotive products (tires, garage doors/openers, lubricants, fuel), cleaning products (surface cleaners, heavy-duty cleaners, mops), consumables (hand towels, soaps), consumer electronics (laptops, monitors, mice, printers), controls & switches, cutting products (waterjet, laser and plasma cutters), dispensers (soap / paper), horticultural containers, industrial pumps, lighting (light bulbs), mice & keyboards, packaged foods (frozen foods, frozen snacks), paint & coatings (interior, exterior), paint (paint, brushes, primer), pipes and fittings, PPE (headwear, eyewear, protective gloves, disinfectant), Printed Circuit Boards (PCB), roofing (shingles, TPO, EPDM), semiconductors, siding & trim, structural materials (wood, cement, steel), and tools (hand tools, power tools, drills, framing nailers).