Explore our case studies
Learn more about our deep experience in B2B market research and across industry verticals.
Sizing up the market opportunity for cordless power tools
The manufacturer needed to know the “why” behind cordless power tool use across different types of pros, applications, situations, and markets. It needed a B2B market research agency with experience in manufacturing market research to conduct a more comprehensive and consistent market opportunity study.
Building materials manufacturer optimizes its contractor loyalty program
A leading building materials manufacturer needed to refine its contractor loyalty program. It faced stiff competition for commercial contractor share of installations. The manufacturer needed a B2B market research agency with experience in manufacturing market research to create a customer journey map of its contractor loyalty program.
Software company grows its brand awareness in competitive market
A software company had ambitious growth targets in an emerging market category. However, it was struggling to stand out against a diverse array of competitors. It needed a clear grasp of the needs of its customers and how to increase sales.
North American manufacturer acquires European company
A leading North American industrial manufacturer needed brand equity research to inform its acquisition strategy. This would be used to inform the price point for an acquisition offer. Given the speed of the acquisition process, the research needed to be completed in a short timeframe.