A card issuer needed to evaluate its online credit application process with fleet managers in three European markets: Belgium, the Netherlands and France. It wanted to know if the application process was clear and well-designed in each local market, as well as the needs  of fleet decision-makers applying for fuel cards.

A building products manufacturer wanted to assess what drove decisions among insulation contractors and benchmark its solution against competitors. The niche product meant that it needed a B2B market research agency with a deep understanding of construction market research that could reach decision-makers who were specifically insulation contractors, not GCs.

A professional services firm wanted to understand the types of investments that its competitors — the top 25 accountancy firms in the US — were making into Generative Artificial Intelligence (GenAI), in terms of funding, time and human resources.

A financial market data company needed a brand equity tracker to measure the impact of a new brand campaign. This included tracking brand funnel metrics such as awareness, consideration, usage, and associations. It was important that the research maintained trackability over multiple waves for it to be effective.

A leading US financial services provider needed a customer journey map of independent financial advisors (IFAs). It wanted to understand how to retain existing clients, as well as target and convert prospective clients in the financial advisory space.

A leading US tire manufacturer wanted to know how much fleet managers would be willing to pay for more sustainable tires. It needed a tire pricing study to evaluate which sustainability benefits drew the most interest – for instance, tires manufactured using alternative energy, or tires with an extended lifespan.

A US manufacturing company needed a brand awareness assessment to assess whether it should consolidate its acquired sub-brands. The manufacturer wanted to understand the competitive value for its acquired companies, as well as the opportunities and risks of rebranding them.

A manufacturing association served a niche industry that is critical to IT hardware. It wanted a manufacturing needs assessment to understand how it could better help to upskill workers by surveying its members in both English and Spanish.

A manufacturing company wanted to assess the US metalworking market opportunity. It needed a segmentation study that would be used to inform its product roadmap, strategic investments and distributor strategy in the US metalworking market over a 5-year horizon.

A leading paint and coatings company wanted to better understand how much influence General Contractors have on buying decisions for large-scale commercial construction projects. Our years of experience in construction market research helped to inform the design for a customer journey map and needs assessment.

An IT company was looking to establish its position offering cybersecurity consultancy services. It needed brand tracking research to measure and track its positioning, perceptions, and equity in the market.

A software-as-a-service (SaaS) company wanted to improve its customer experience across multiple acquired brands. it needed to measure its overall customer experience and performance based on key metrics.

A tire manufacturer wanted pricing research to compare the costs of four competitive brands across three different types of farm equipment. This included how equipment type, tire position, and brand impacts Willingness to Pay.