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Featured market research blog posts
CATI: A Comprehensive Guide to Uses and Benefits
CATI, or Computer Assisted Telephone Interviewing, is a method for conducting surveys in market research. A CATI survey involves asking...
How to Conduct a Brand Audit
A brand audit involves setting out strategic objectives and conducting a quantitative survey with a brand's target audience. The findings can...
Why is Setting Prices Such a Complex Task?
How to price a product is one of the most important decisions a company can make. Businesses want to be competitive,...
