Webinar: Identifying Your “Right to Win” with Commercial Architects

How do you prove to leadership that your team is focused on the opportunities where you can truly win with commercial architects?

Nik Werk joined Hunley Founder and CEO Aaron Ayer to explore the following topics:

1. How to identify the right profile of specifier for your brand, and your right to win with them
2. How leading building product manufacturers use research to win and hold specifications
3. Overcoming hurdles to getting accurate insights about your brand’s target specifiers
4. The applications of a specifier segmentation

Want to build a spec approach that fits the way your best architects work? Reach out to Hunley and Werk Insight, a B2B market research agency.