The Best Method for Gathering B2B Insights

TRANSCRIPT

Nik Werk: At Werk Insight, we only use validated data. We don’t use any online survey panels. When we interview someone, we know who they are, we validate who they are, and we make sure that your insights are coming from the right people.

Adam Jones: Online survey data is often fraudulent, and you can’t verify who the decision maker is beyond them self-selecting that they may be an architect or they may be a trade decision maker through a recruitment piece for an online panel.

That’s really concerning to us.

For that reason, we believe the best way to collect quantitative data is through telephone and video interviews. That way, we can validate the individual’s identity through their ID or when they respond from business email address.

This data collection method is something that really sets us apart and is something that we’re really passionate about. And we’ve used this across various different industries with various different audiences.

Getting real insights from real people is a cornerstone of any good research project, and ultimately driving action within your organization.

Werk Insight is a B2B market research agency. Contact us to learn more about our quantitative data collection methods.