Industry
IT Industry
Market Research
IT industry market research helps software, SaaS and cybersecurity companies to understand industry trends and adapt to the evolution in customer needs.
Why Choose Us
Experts in IT industry market research
Gen-AI, novel cybersecurity threats, and a competitive market bring fresh challenges.
For tech companies, generative AI holds the potential to develop new solutions and products, but also presents novel risks that organizations need to proactively prepare for.
Cybersecurity is increasingly a C-suite priority, with executive teams and boards asking for more sophisticated solutions, such as active threat response and CTEM, to protect the organization from novel security threats.
Tech companies developing new solutions need to know how to compete in a crowded market. Our IT industry market research has directed game-changing product launches, business strategy and brand marketing for leading SaaS, software and cybersecurity companies. Get clear advice based on insights from real IT decision-makers.
Deep experience in technology market research
Customers are demanding greater personalization of services and added value from their IT solutions. Our technology market research helps companies to develop software, SaaS and cybersecurity products, from CRM systems to anti-virus software.
Nuanced understanding of industry terminology
We have a network of hard-to-reach IT professionals. Whether your focus is on CSOs or Operations Managers, we can reach and interview them with confidence.
Trusted by industry leaders to answer tough questions
We’ve conducted market research for software providers, SaaS companies and cybersecurity firms. Our insights have helped to differentiate value propositions, shaped product launches, and directed strategy for rebrands and acquisitions.
AUDIENCES
Real insight into IT industry marketing research
We conduct IT industry marketing research with your target audiences, even the ones that are hard to reach.
IT professionals
CTOs/CIOs, network admins, system admins, IT managers, IT technicians
Cybersecurity professionals
CISOs, cybersecurity managers, cybersecurity directors
Developers and engineers
Full-stack engineers, DevOps engineers, UX designers, AI engineers
Data analysts
Data scientists, business intelligence analysts, DBAs
Use Cases
How we support smarter decisions in the IT industry
Marketing strategy and budget for cybersecurity company
Trust and expertise are the currencies by which many cybersecurity services are sold and renewed. It is therefore critical for cybersecurity brands to have an accurate measurement of their brand equity and trust. Our brand equity programs track brand awareness, consideration, trust, and alignment with the most important needs among target audiences from Enterprise CISOs to small business owners. Marketers use these insights to plan market budgets, track ROI of initiatives and differentiate from the competition where there is the greatest opportunity to do so.
Using competitive differentiation to elevate brand strategy
Successful software and SaaS brands build their strategy from their target audience’s reality. By benchmarking your brand against competitors, we help you to understand how IT decision-makers perceive your brand and its value-for-money. These insights enhance your marketing messaging, focus product development, and to generate competitive claims where advantages are identified.
Launching a telematics ad campaign
Before launching a campaign or concept, it is important to understand the effect it is likely to have on the market’s perception of your brand. Concept development and testing takes some of the risks out of this decision by providing clear insights about the resonance, uniqueness and credibility of ad campaigns. It fuels brand equity for telematics companies by making sure marketers select the most effective ad campaign for their target audiences.
Featured CAse Studies
Our IT industry market research experience
“In 20 years, I’ve never worked with a better market research partner.”
Faqs
Learn more about market research in the IT industry
Here are some FAQs about market research in the IT industry
How can IT industry market research help my business?
IT industry market research helps software, SaaS and cybersecurity companies to better understand industry trends and evolving customer needs. Often, that includes brand awareness, competitive assessments, product development testing, and price optimization reports that can help them to gain an edge over competitors.
Why is it challenging to conduct tech market research?
It can be challenging for market researchers to validate whether a paid respondent is really a CISO or senior IT infrastructure architect. It’s very easy for someone who is tech savvy to pass a screening test and take a survey. Some tech market research companies will recruit IT decision-makers without specific focus on finding people who make decisions about a specific solution, such as identity validation or end-point security. This leads to poor quality data and insights.
How does Werk Insight validate IT decision-makers?
Werk Insight validates the identities of IT professionals using email addresses and only conducts live interviews via telephone and video. This ensures that your decisions are based on the insights of real IT decision-makers.
What should I look for in a tech market research agency?
Gen-AI holds great potential but also presents novel risks. Cybersecurity is increasingly a C-suite priority, with executive teams and boards asking for more sophisticated solutions, such as active threat response and CTEM. It’s important to work with a B2B market research agency that understands the nuances of these trends, and how SaaS, software and cybersecurity companies are developing new solutions in this evolving landscape.
How does Werk Insight conduct tech market research?
We use both quantitative research and qualitative research methods to provide actionable insights for tech companies. Our tech market research provides valuable insights into brand awareness, customer journeys, customer experience, product testing, concept testing, and pricing strategy.
What SaaS and software solutions is Werk Insight familiar with?
Werk Insight conducts SaaS market research and software market research for a wide range of solutions. This includes video conferencing software, design software (BIM/CAD), communications software (MS Teams, Slack, Skype), unified communications solutions, AI assistants / chatbots, accounting software, CRM systems, ERP systems, procurement systems, operational systems (e.g. airline operations, ticketing software), call-center software, customer support software, data centers and cloud storage.
What cybersecurity solutions is Werk Insight familiar with?
Werk Insight conducts cybersecurity market research for anti-virus software, Identity and Access Management (IAM), MFA, SSO, IDaaS, password managers and passwordless authentication.