Establishing market size is critical to understanding a company’s growth potential. In this article, we explore how to do market sizing, including what it is, why it's important, and steps to establish market size. To illustrate this, we will specifically look at how to do market sizing for B2B tech companies.

CATI, or Computer Assisted Telephone Interviewing, is a method for conducting surveys in market research. There are many benefits of Computer Assisted Telephone Interviewing. In this article, we explore what is CATI, and why it is the best data collection method for quantitative surveys in B2B market research.

A brand audit is an evaluation of a brand's awareness and perception. It involves setting out strategic objectives and conducting a quantitative survey with a brand's target audience. The findings can reveal critical insights into a brand's strengths and weaknesses in the market. In this article, we explore how to conduct a brand audit, including examples of brand audit questions and what a brand audit report can tell you.

How to price a product is one of the most important decisions a company can make. Businesses want to be competitive in the marketplace, while also maximizing their profits. This article explores "why is setting prices such a complex task?", including the steps in the price setting process and common pricing research methods.

A focus group is a common research method in market research. It is a valuable tool for gathering insights into how customers think and behave. In this article, we provide an overview of the structure and uses of group discussions. This includes how to select participants and the best types of questions to ask.

Value drivers are key factors that significantly influence overall business performance. These drivers can include aspects such as product quality, pricing, customer service, and brand reputation. Market research uses quantitative surveys and data analytics to determine the absolute and relative significance of each value driver.

B2B qualitative research is vital for understanding the intricate dynamics of business behaviors and decision-making. In this article, we will explain how B2B qualitative research is conducted, including the benefits, sampling strategies, data collection methods, and ethical considerations.

There are several statistical software tools available to help you calculate a Van Westendorp Price Sensitivity Meter. This article explores the pros and cons of each, and how they can help you find the optimal price for your offerings.