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Featured market research blog posts

Quantitative data collection

Quantitative Data Collection: The Secret to Good Results

Quantitative data is fundamental to how business decisions are made. By using concrete...
MaxDiff

MaxDiff in Market Research: Exploring Its Uses and Benefits

MaxDiff ranks the importance of different attributes to measure customer preference. In this article, we explore how to use...
market sizing

Market Sizing: A Simple Step-by-step Guide

Establishing market size is critical to understanding a company’s growth potential. This data point is useful in a multitude...
CATI

CATI: A Comprehensive Guide to Uses and Benefits

CATI, or Computer Assisted Telephone Interviewing, is a method for conducting surveys in market research. A CATI survey involves asking...
Quantitative data collection

Quantitative Data Collection: The Secret to Good Results

Quantitative data is fundamental to how business decisions are made. By using concrete...

Learn More
MaxDiff

MaxDiff in Market Research: Exploring Its Uses and Benefits

MaxDiff ranks the importance of different attributes to measure customer preference. In...

Learn More
market sizing

Market Sizing: A Simple Step-by-step Guide

Establishing market size is critical to understanding a company’s growth potential. This...

Learn More
CATI

CATI: A Comprehensive Guide to Uses and Benefits

CATI, or Computer Assisted Telephone Interviewing, is a method for conducting surveys in...

Learn More
brand audit

Brand Audit: A Simple How-to Guide with Examples

A brand audit involves setting out strategic objectives and conducting a quantitative survey with...

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setting prices

Why is Setting Prices Such a Complex Task?

How to price a product is one of the most important decisions a company...

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