Our Approach

How We Are Different

Werk Insight was founded to provide better B2B insights, without compromising on data quality or client experience.

Guiding Principles

There is a better way to do B2B market research

It starts with getting the basics right. Data from real people, a streamlined research process, and genuine B2B expertise. At the core is stronger identity validation methods than other B2B market research companies. The result? B2B insights that have a big impact on your business.

High quality data

Data sourced from computer-assisted telephone interviews or video interviews – no online survey panels. Get insights from real people with real expertise.

Greater efficiency

A streamlined research process that saves time and resources, while also uncovering clearer insights.

Genuine B2B expertise

A team of B2B experts that know what’s important to you and your industry.

Our process

Custom research methodologies that are unique to your brand and industry

By combining methods used in journalism, consulting and research, we custom build the methodology for every research study.

Step 1

Define your research objectives

An initial meeting to understand your brand challenge or opportunity to inform our research plan.

Step 2

Project kick-off

We meet with your internal stakeholders to align on the research plan, including objectives, timings and audience.

Step 3

Design interview materials

We custom design the interview discussion guides and/or questionnaires and edit until you sign-off.

Step 4

Interview programming and setup

This is managed by our in-house team to make sure we have ultimate quality control.

Step 5

Recruit real decision-makers

We recruit, screen, and validate the identities of relevant decision-makers in your target audience.

Step 6

Data collection

We conduct live interviews with a representative sample of relevant decision-makers.

Step 7

Analysis and reporting

We analyze the data collected by relevant variables and report clear and actionable insights in a short slide deck.

Step 8

Strategic recommendations

We provide key recommendations on how to derive value from the insights and present the findings.

40

B2B companies that trust us

25

k

Interviews with real decision-makers

20

Research conducted in countries worldwide

Remote-first company

When it comes to data, seeing is believing

There are a lot of bold claims made by B2B market research agencies about data validation. But until data fraud in online surveys is resolved, we believe that the best way to gather real insights is through computer-assisted telephone interviewing or video interviews.

This way, an expert’s identity can be verified face-to-face using ID or a business email address to send the meeting invitation. That adds an extra layer of certainty that the person answering our questions matches their identity. It gives you genuine insights that you can rely on to make critical business decisions.

Diverse team expertise

Greater efficiency in our research processes

Higher quality sample costs more. But we are competitive on cost with other B2B market research companies. Our streamlined business model saves time and resources in the research process.

We dedicate one research team to your project, from start to finish. It means critical insights aren’t lost in the shuffle, and deliverables are completed on time and budget.

Customized methodologies

Genuine B2B expertise makes all the difference

This caliber of research is only possible with a team of experienced B2B market researchers.

Our B2B experts know what’s important to you and your industry. We are well-versed in the industry terminology and best practices, and leverage our experience to add important context to the research findings. This expert-led approach results in more precise B2B insights that have a greater impact on your business.

Meet Our Team

Featured CAse Studies