Industry
Transportation and Logistics Market Research
Transportation and logistics market research helps major tire, fuel and logistics companies to get ahead of the competition and better serve customer needs.
Why Choose Us
Experts in transportation and logistics market research
Transportation and logistics are at the forefront of some of the biggest B2B trends today.
Automation, electrification, and shifts in delivery demand are rapidly transforming how we move people and goods from A to B. While navigating these changes is complex, it presents a market opportunity for transportation and logistics companies.
Our transportation and logistics market research has guided leading US transportation and logistics companies on opportunities to grow market share, evolve the customer relationship, and launch new products that meet changing demands. Get clear advice based on insights from real decision-makers in the transportation and logistics industries.
Deep experience in transportation and logistics
Our team has extensive experience in providing market research to fleet and logistics companies, from informing new fuel cards and airless tires, to improving the customer experience of leading brands in the category.
Nuanced understanding of different audiences
We have a network of hard-to-reach transportation and logistics professionals. Whether your focus is on fleet managers, owner-operators or specialty shippers globally, we can reach and interview them with confidence.
Trusted by industry leaders
The logistics and transportation industries are at the forefront of some of the biggest B2B trends today. Our insights have helped to shape product launches, go to market strategies, loyalty programs, brand development and acquisitions.
audiences
Real insight into transportation and logistics
We conduct transportation and logistics market research with your target market, even the ones that are hard to reach.
Logistics & distribution
Procurement, brokers, freight forwarders, fleet managers, shippers, e-commerce managers, logistics managers, distribution managers, and warehouse managers
Transportation services
Gas station managers, convenience store managers, maintenance managers, operations managers, mechanics, MRO decision makers, shop managers, site managers, tire dealers (commercial on/off-road and consumer counter-sales)
Operators
General population, forklift operators, truckers, owner-operators, yard truck operators
Use Cases
How we support smarter decisions in transportation and logistics
Targeting farmers with a go-to-market strategy
A segmentation of a target audience, such as farmers who buy agricultural tires, elevates marketing strategy for manufacturers. For each segment identified, our insights show where to focus, what to offer, and how to win. This includes clear recommendations for the product fit, value for money, bundling of services, marketing channels and messaging for each segment. As a result, manufacturing brands focus their go-to-market strategy on what is most effective with the farmers most likely to buy their product.
Marketing strategy and budget for fleet management
Fleet managers wear many hats and can be found across many job roles. What they have in common is significant purchasing power for fleet services and products like tires, fuel cards or lubricants. An accurate measure of brand equity is the cornerstone of marketing for brands serving fleets. Our brand equity programs track brand awareness, consideration, preference, and alignment with the most important needs among target audiences across fleet types and sizes. Marketers use these insights to plan market budgets, track ROI of initiatives and differentiate from the competition where there is the greatest opportunity to do so.
Launching a fleet technology solution
Before taking a new service or price-value bundling to market, many brands that innovate in fleet tech undertake product development and testing with key target audiences with key target audiences. This makes sure that new solutions “break through the noise”. Early product testing helps internal teams agree on the product roadmap. Late-stage product testing helps you to assess product-market fit and any changes to the value proposition that would increase uptake with your target audience. It is one of the most effective ways to take the guesswork out of a product launch in the crowded fleet technology market.
Featured CAse Studies
Our transportation and logistics market research experience
“We’ve never worked with a B2B market research agency that is more knowledgeable about B2B industries.”
Faqs
Transportation and logistics market research FAQs
Here are some FAQs about market research in logistics and transportation
How can B2B market research help my business?
A B2B market research agency can help transportation and logistics companies to better understand industry trends and evolving customer needs. Often, that includes brand awareness, competitive assessments, product development testing, and pricing research that help them to gain an edge over competitors.
Why is it challenging to reach transportation and logistics audiences?
It can be challenging to reach transportation and logistics decision-makers. Major decisions on significant investments can be made by a small group of individuals at different locations and/or levels of an organization. Those decision-makers are not always sitting at a desk, and they are not prevalent on online panels, which makes them less likely to respond to online surveys. And when you do get hold of them, they have little time for people who don’t understand the ins and outs of their industry. It’s important to work with a B2B market research agency with a track record of transportation and logistics research that truly understands the nuances of specific industry audiences.
How does Werk Insight conduct transportation and logistics market research?
We use both quantitative research and qualitative research methods to provide actionable insights for logistics and transportation companies. Our research reports provide valuable insights into brand awareness, customer journeys, customer experience, product testing, concept testing, and pricing strategy.
What transportation products are Werk Insight familiar with?
We are familiar with passenger cars and trucks, including heavy-duty trucks (Class 7-8), medium-duty trucks (Class 4-6), light-duty trucks / vans (Class 2-3), and specialty trucks (e.g., yard trucks). This includes vehicle components, such as engines (truck engines & parts), lubricants (HDEO, NGEO, PCMO, food-grade, greases) and fuel (diesel, gasoline).
We also research tires, including truck tires, passenger car tires, off-road tires (UTV, mining, construction), retreads, specialty tires (compacts), and agricultural tires.
What fleet technology and services are Werk Insight familiar with?
Werk Insight conducts research for fleet technology, including telematics, sensors, plug-in trackers, fleet management software, RFID/QR codes and TPMS.
We also research transportation and logistics services such as truck leasing, fuel cards, fuel keys, fleet solutions (over-the-road, last-mile, less-than-truckload, pick-up and delivery, waste management, bus services, equipment leasing/rental), and logistics solutions (freight forwarding, cargo brokerage, customs brokerage, and shipping (3PL, package delivery, contract logistics).