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Featured market research blog posts

Werk Insight Nominated as Marketing Research Supplier of the Year

The recognition highlights the B2B market research agency’s value and impact in the...
Quantitative data collection

Quantitative Data Collection: The Secret to Good Results

Quantitative data is fundamental to how business decisions are made. By using concrete numbers instead of anecdotal evidence, organizations craft...
MaxDiff

MaxDiff in Market Research: Exploring Its Uses and Benefits

MaxDiff ranks the importance of different attributes to measure customer preference. In this article, we explore how to use...
market sizing

Market Sizing: A Simple Step-by-step Guide

Establishing market size is critical to understanding a company’s growth potential. This data point is useful in a multitude...

Werk Insight Nominated as Marketing Research Supplier of the Year

The recognition highlights the B2B market research agency’s value and impact in the...

Learn More
Quantitative data collection

Quantitative Data Collection: The Secret to Good Results

Quantitative data is fundamental to how business decisions are made. By using concrete...

Learn More
MaxDiff

MaxDiff in Market Research: Exploring Its Uses and Benefits

MaxDiff ranks the importance of different attributes to measure customer preference. In...

Learn More
market sizing

Market Sizing: A Simple Step-by-step Guide

Establishing market size is critical to understanding a company’s growth potential. This...

Learn More
CATI

CATI: A Comprehensive Guide to Uses and Benefits

CATI, or Computer Assisted Telephone Interviewing, is a method for conducting surveys in...

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brand audit

Brand Audit: A Simple How-to Guide with Examples

A brand audit involves setting out strategic objectives and conducting a quantitative survey with...

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